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The Greater the Chickens, the Greater the Eggs

Get your flock off to a healthy, strong start with our expert guidance and nutritional poultry feeding programs.

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Love + Purina® Feed is All You Need

With a little guidance, getting started with your cute little birds should be pretty simple.

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We Nourish the Backyard Flock Movement Through Nutrition Education and High Quality Feed

Sharing Our Wisdom

If you’re into backyard flocks like we are, you love sharing know-how with others. Check out our advice on nutrition, coops, composting and more.

High-Quality Solutions

Our chicken feeds are formulated for healthy birds and nutritious eggs. Try us. You’ll see the difference for yourself.

We Champion the Flock Community

We’re behind the national movement to make backyard flocks part of family life everywhere. Our support, products and enthusiasm are with you all the way.

Get Your Ducks in a Row

Ducks can be a fun addition to any backyard flock. If you’ve been raising chickens for a few years, it may be time to add these entertaining birds to your flock and dive into raising ducks.

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