The Greater the Chickens, the Greater the Eggs

Get your flock off to a healthy, strong start with our expert guidance and nutritional poultry feeding programs.


Spread Kindness This Summer. Join #OperationFreshEgg!

It’s been a long year, flock friends. It’s time to do what you do best: put some smiles back on faces and spread a little love with your delicious backyard eggs!
Share your eggs with anyone who could use a little kindness in their day. Click below to learn more and to download and print your own #OperationFreshEgg egg carton labels and greeting cards to add to your eggs. Then, capture your act of kindness and share it using #OperationFreshEgg on Instagram or Facebook.


We Nourish the Backyard Flock Movement Through Nutrition Education and High Quality Feed

Sharing Our Wisdom

If you’re into backyard flocks like we are, you love sharing know-how with others. Check out our advice on nutrition, coops, composting and more.

High-Quality Solutions

Our chicken feeds are formulated for healthy birds and nutritious eggs. Try us. You’ll see the difference for yourself.

We Champion the Flock Community

We’re behind the national movement to make backyard flocks part of family life everywhere. Our support, products and enthusiasm are with you all the way.

They Aren't Chicks Long

Just as humans’ nutritional needs change from infancy to adulthood, backyard birds require different nutrients as they grow from baby chicks into hens or roosters. Chickens require 38 unique nutrients each day to start strong, lay strong and stay strong. Our complete layer feed provides the right balance of nutrients, vitamins and minerals your backyard hens need.