From Start to Finish, Our Cattle Nutrition Program’s Proof Is Right Before Your Eyes

Find out how the Purina® All Seasons™ Cattle Nutrition Program gives you flexible, convenient solutions for the life of your herd.

Wind and Rain with Z Availa 4 blue Package

Collaboration with Zinpro Helps Optimize Performance

Trace minerals help with cattle performance from the inside out. Purina is the first feed manufacturer to participate in a new verification program with Zinpro’s trace mineral packages. Any Purina® products containing the research-recommended amount of Zinpro® additives will feature a Zinpro® Verified labeling badge on the product tag.

Image of two men walking carrying feed bags


Lessen the pressure of input costs by buying now and paying later with the 6-4-0 Feed Financing Program. Take advantage of zero payments for up to 6 months during the enrollment period on ranch-proven Purina® products, built for operations just like yours.


A Lot of Science Goes into 1500 Pounds of Greatness

Feeding Excellence

How do we help your cattle achieve greatness at every stage of life? Greatness you can see? Proven formulas, pure ingredients and steadfast quality control.

Flexible Solutions

Purina cattle nutrition is flexible enough to suit your herd and your land. Find the perfect mix of feeds, minerals and protein supplements to achieve greatness.

Trusted Legacy

Generations of farmers have turned to Purina for outstanding production and ROI. Now it’s your turn—and ours—to continue that proud tradition.

Prime Your Calves’ Performance Before They’re Even Born

The Purina® Wind and Rain® Mineral Value-Added Program is one of the first feeder calf marketing programs built to help drive producer profitability and provide cattle quality vitamins and minerals from conception through weaning. To qualify for this program, calves must come from dams fed Purina® Wind and Rain® mineral or Purina® RangeLand® Pro mineral through gestation and weaning and continue on a Purina® balanced mineral program through sale delivery. At its core, this program is designed to help buyers and sellers benefit equally from optimized calf health and performance through a complete mineral program.

Wind and Rain Mineral Value-added Program



Cattle Management Tips





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