We put so much time and energy into products before people see them in the market
Profile
Education
University of Nebraska-Lincoln
Background
Burr’s team develops pilot feed trials and is responsible for functional ingredient selection for various product formats, ranging from meals to highly specialized products such as poured and compressed block feeds, gels and liquid feed rations.
His team is also responsible for ensuring that ingredients maintain their nutrient value throughout manufacturing. “In the animal nutrition world, we’re looking at the same base components as we do in human food engineering,” says Burr, who worked on formulating breakfast cereals early in his career. “We combine proteins, carbohydrates, fiber, fats, vitamins and minerals in the same way. The biggest difference is the end user,” says Burr. “Most have four legs instead of two.”
“The highest compliment we’re paid in this industry is the fact that as soon as we launch a new product, our competitors try to mimic it,” says Burr. “We pride ourselves on the fact that we have a process research department dedicated to development and onsite manufacturing trials.”
Burr’s research expertise and interests include:
- Developing new processes and methods to manufacture feed forms and delivery systems for all species. Purina Animal Nutrition currently produces more than 20 different feed forms from pellets and blocks to gels and powders.
- Optimizing the manufacturing process of all feed forms and delivery systems.
- New product development and creating processing methods for new products.
“The accomplishment I’m most proud of is designing and building the processing system for UltraCare® Gel in pigs,” says Burr. “We had to design and build a new system around the formula and I was the engineer at the time that built the plant. Millions of pigs are alive today because of this innovation.”
Burr earned his bachelor’s and master’s degrees from the University of Nebraska-Lincoln with a specialization in processing operations.