Feed Greatness™ Challenge

Welcome to the Purina Feed Greatness™ Challenge for backyard flock owners; your first step on the path to feeding greatness.

Feed Greatness™ Challenge

Welcome to the Purina Feed Greatness™ Challenge for backyard flock owners; your first step on the path to feeding greatness.

Why Purina?

At Purina, we measure greatness by the animals we feed. It’s what drives our research to maximize the potential of every animal, year in and year out. Because if there’s greatness on the inside, there’s greatness on the outside.

Our expertise is backed by:
  • 90 years of research in animal nutrition
  • 24,000 animal nutrition studies
  • 90+ nutrition scientists, Ph.D. and veterinarians
  • 125 patents approved
  • 235 nutritional solutions for 24 species

No other company matches our legacy and commitment to animal nutrition research.

What is the Feed Greatness Challenge?

Our Feed Greatness™ Challenge was designed to give backyard flock owners an opportunity to try our layer feed for 90 days. Finding the right poultry feeding program for your laying hens is essential as the nutrition is directly connected to their health and happiness. In turn, this provides you and your family with wholesome, nutritious farm fresh eggs. This Challenge is limited to Layena® Pellets or Crumbles or Layena® Plus Omega-3 layer feed.

Here’s how the Challenge works:
  1. Fill out the Feed Greatness™ Challenge form on this page.
  2. We will send you one digital coupon for $5 off of 2 bags of Layena® Pellets or Crumbles or Layena® Plus Omega-3 layer feed to redeem at your local Purina retailer. (Email will be delivered in 24 - 48 hours after trial sign-up.)
  3. Download the materials needed to help you conduct the feeding challenge.
  4. Talk with your local Purina® Retailer to determine the proper feed for your flock.
  5. Over the next 90 days, monitor your flock’s performance and health, and utilize the provided materials to help guide you.
  6. Share your journey with us on our Facebook page.
  7. We will send you a survey after 90 days to get your candid feedback on your overall experience.

Expect to hear from us by email every month from when you start the Feed Greatness™ Challenge. We’ll be sharing what changes you should expect to see in your flock along with relevant educational information. 90 days will fly by and we will be here every step of the way. Even more information will be provided once you have officially signed up for the Feed Greatness™ Challenge.

How to contact Purina during your Feed Greatness Challenge?

Team Purina is standing by to answer any questions you might have and will be by your side along the way. Contact us using any method you feel most comfortable with:

Not ready for the Feed Greatness™ Challenge?

Not quite ready to sign-up for a Feed Greatness Challenge? No problem.

Sign-up for our monthly management tips to learn from Team Purina and our backyard chickens on our farm in Missouri. Each month, timely information will be delivered straight to your inbox to help manage your flock. From coop design and watering systems to health and nutrition information and craft ideas, we’ve got you covered.

Trial Sign-Up

The Results Are In: Purina Success Stories

“We’ve been feeding Purina® Layena® with Oyster Strong™ System for two months. The girls love it. Strong shells and great tasting eggs! I won’t feed anything else again!”

Susan B.
Purina Poultry Facebook fan

“When I switched to Purina® Layena® with Oyster Strong™ System feed, I immediately noticed a difference. Not only does the food last longer, the egg shells are strong and my hens are happy. I wouldn’t use any other feed for my hens.”

LJ33
BackYard Chickens member

“Putting a calf off its mom and placing it into the weaning environment is probably the most stress a calf will go through in its life. You need them to eat, gain weight and stay healthy. Purina’s starter products help us accomplish all three things, putting money in our pockets.”

Ernie Brauch 
Lucas Cattle Co.’s Wheatland Ranch, Cross Timbers, Missouri

Disclaimer: These customer stories are about their animals and are provided as an individual’s experience with Purina products and are not a representation of actual results that can be guaranteed. Because of factors outside of Purina Animal Nutrition LLC’s control, individual results to be obtained, including but not limited to: financial performance, animal condition, health or performance cannot be predicted or guaranteed by Purina Animal Nutrition LLC.