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Purina Rabbit Nutrition, You Can Feel the Difference

Count on Purina rabbit nutrition for complete feeds that support healthy growth and vibrant fur.

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Specialty Diet
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The Winning Purina® Rabbit Product Line

There’s a full line of Purina® Rabbit foods formulated to meet the needs of your rabbit, whether you’re a first-time rabbit owner, experienced breeder or dedicated show enthusiast.

Purina® Rabbit premium feeds offer consistent, wholesome nutrition for rabbits of all breeds and life stages. The same great, research proven formulas now have a fresh new look.

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There’s a Lot More to Them Than Big Ears and Soft Fur

Unmatched Quality

The Purina® FeedGuard® Nutrition System is designed to give your rabbits consistent, high quality feed every day.

A Healthier Rabbit Hutch

Our Ph.D. nutritionists are a handy source of rabbit nutrition information on everything from habitats to health challenges.

Join the Club

Sign up for Purina’s Rabbit Club of America and get the latest on raising and showing rabbits.

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Feed for Thought

Managing Rabbits to Prevent Enteritis

What is enteritis in rabbits? Can you prevent it?Hear about the potential causes, symptoms and how to prevent it from the experts at Purina.

Prepare Your Rabbits for Changing Seasons

Temperature can have a profound effect on feed intake in rabbits. Learn how to keep rabbits cool in summer and keep rabbits warm in winter.
Weather Effects on Rabbits

The effects of weather and tips to manage them to minimize the seasonal changes impact on rabbits.
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Basics of Good Rabbit Feeding

Watch to learn tips on feeding young and adult rabbits to maintain proper body conditions.

Guide to Greatness

Specialty Pages
Purina Rabbit Club of America

Team Purina

Introducing the Purina professionals behind the latest rabbit research..

Jason Sewell ,

Senior Scientist - Beef and Companion Animal Research and Development
Clay Elliott , Ph.D.

Companion Animal Nutritionist, Technical Solutions
Kemba Marshall , DVM, DABVP (Avian)

Director of Veterinary Services
Dan Grum , Ph.D.

Scientist, Health Research Unit

Purina Ambassadors

We’re proud to stand with top professionals who are recognized as the best in their field.

Lorena Ferchaud

Gene Gillispie

Terry Fender

Jean Harris