Purina By Trial

Find the Right Nutrition,
Try It With Your Animals and See the Results

Through our trial program we can pair you with the right nutrition, let you try it with your animals and see the results

How it works:

3 steps to great nutrition for your animals

Step 1:
Sign up for a trial1

We need a little information to help get you started on your trial.

Step 2:
Check your email for your trial coupons2

You'll receive a welcome email with coupons, information and tools to help get you started.

Step 3:
Purchase feed from your local retailer

Use our tools to help inform your purchase decision at retail.

  1. Trial participation not guaranteed
  2. Cattle feed trial coupons will be mailed to physical address
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We'll help you find the fit, walk you through the feed process, and point out the signs of health.

1

Choose an animal

Change
2

Enroll in a feed trial

3

Find your local retailer

What animal(s) do you feed?

Every animal demands a different consideration when choosing their feed.

Horse
Flock
Show
Cattle
Sheep
Goat
Swine

Take the High Octane® Supplement Challenge

Get the winning edge in your next show project with Purina® High Octane® supplements.

Get a $10 OFF Coupon

The experts in show nutrition think this line of supplements will give your project the winning edge. Each of our supplements has a different use and benefit for your animal. They may need more muscle, more cover, more shape, or more depth of body. Whatever adjustment you need to make to your show project to get into the winner’s circle, we have got something in our toolbox for you.

Take the High Octane® Challenge in three simple steps:
  1. Get your $10 off coupon today by filling out the contact information on the right and hit SUBMIT. We will email you a coupon immediately.
  2. Find your local retailer.
  3. Find the right supplement – your local retailer can help you find the right High Octane® supplement for your needs and receive $10 OFF to try it.
Sign Up

Is your current nutrition program maximizing your horse’s potential?

The Feed Greatness® Challenge is a 60-day feeding trial that allows you to put our research to the test. And with more than 90% of trial participants that say they will continue feeding Purina after their trial, we feel pretty confident that you’ll see the Purina difference too.

How It Works: 60 Days, Four Simple Steps

It takes approximately four bags of feed for one horse for 60 days, so we will provide you with two (2) Buy One Get One (BOGO) coupons for Purina feed (up to $20 off) and materials to guide you through the 60-day trial.

  1. Sign up for the Feed Greatness® Challenge form on this page.
  2. You will immediately receive the first digital BOGO coupon via email to try a Purina feed (up to $20 value) to redeem at your local retailer. The second BOGO coupon will be emailed at 30 days.
  3. Decide what feed to try:Horse Feed Packaging
  4. Fill out a survey after 60 days. What do you think? Do you see the difference in your horse?

Why Purina

Helping horses reach their full potential takes science + love. At Purina, even with our most established feeds, we keep innovating. We’re dedicated to the scientific method, but it can’t capture the feeling of seeing a horse thrive. It takes science and love, each pulling their weight to help your horse reach its full potential. Put our research to the test.

Our expertise is backed by:
  • 90 years of research in animal nutrition
  • 24,000 animal nutrition studies
  • 90+ nutrition scientists, Ph.D. and veterinarians
  • 125 patents approved
  • 235 nutritional solutions for 24 species

No other company matches our legacy and commitment to animal nutrition research.

How To Contact Purina

Team Purina is standing by to answer questions you might have and will be by your side along the way. Contact us using any method you feel most comfortable with:

*The Feed Greatness Challenge is open to consumers, one trial per 12 months, per household. If you have participated in a trial within the last 12 months, you will receive an email stating when you're next eligible to receive another BOGO coupon.

60 Day Horse Trial

Trial Sign Up

Receive coupons worth $6.00 OFF Purina feed
when you take the
Feed Greatness Challenge!

  1. Sign up for layer feed coupons

    Check your email for coupons, including a $3.00 off feed coupon to start, then $2.00 off, and $1.00 on treats once you complete the Challenge

    Flock Feed Packaging
  2. Visit your local Purina Dealer

    Feed for 60 days and track results

    Purina Dealer Icon
  3. Share your #FlockStrong story

    Flockstrong


* The Feed Greatness Challenge is open to consumers, one trial per 12 months, per household. If you have participated in a trial within the last 12 months, you will not receive a coupons or emails.
Trial Sign Up

What is the Feed Greatness® Challenge?

The Purina Feed Greatness® Challenge* is a 90-day mineral challenge that allows cattle producers to try Purina® Wind and Rain® Mineral. Along the way, record the progress, and we’ll give you the tools you need to interpret the results.

Then decide, what’s best for your cattle. Did we mention there’s a special discount too?

Receive coupons for $22 off of 11 bags or $36 off of 4 tubs of Purina® Wind and Rain® Mineral.
 

What’s Involved in the Cattle Feed Greatness Program?

Once you sign up, we’ll send you a welcome packet with coupons and all the information you need to walk through the simple five steps over the next 90 days:

  1. Score external influences.
  2. Determine the right mineral for you.
  3. Order mineral. 
  4. Monitor the challenge weekly.
  5. Interpret the results.

We’re here to help. During the 90 days, we’ll send you occasional tips via email to help you through the trial.
 

Not All Livestock Minerals are Created Equal.

Salt blocks, trace mineral blocks or all-purpose minerals may not be giving your cows the essential nutrients required for optimal performance. At Purina, we’re big fans of giving cattle producers opportunities to challenge the nutritional status quo. Did we mention that we offer a discount for you to try our minerals?

See the difference for yourself, with Purina® Wind and Rain® Minerals, featuring:

  • The proper balance of all 14-essential macro and micro minerals
  • Consistent intake at target levels
  • The ultimate weather resistance
  • Choices in product type and formula

Why Purina?

At Purina, we measure greatness by the animals we feed. It’s what drives our research to maximize the potential of every animal, year in and year out. Because if there’s greatness on the inside, it shows on the outside.

Our expertise is backed by:

  • 90 years of research in animal nutrition
  • 24,000 animal nutrition studies
  • 90+ nutrition scientists, Ph.D. and veterinarians
  • 125 patents approved
  • 235 nutritional solutions for 24 species

No other company matches our legacy and commitment to animal nutrition research.
 

Feed Greatness Challenge v. Proof Pays Feeding Trial

The Feed Greatness® Challenge* is a self-managed, 90-day mineral trial. We also offer Proof Pays Feeding Trials which are managed in conjunction with your Purina representative or dealer. Proof Pays allows you to try any type of Purina product, from minerals to supplements, starters and beyond. If you have 50 head or more, you may prefer to work through a Purina representative. Trials last 28 to 120 days, based on product chosen. 

Find out if you qualify for a Proof Pays Feeding Trial.

Ready to take the Feed Greatness® Challenge? Fill out the form above.

*Trial participation not guaranteed.

90 Day Cattle Trial

Trial Sign Up

Start Your Trial

During your trial you qualify to save

$0

Put Your Current Sheep Nutrition to the Test: Unlock the Potential

At Purina, we are big fans of giving sheep producers opportunities to challenge the nutritional status quo. Have you ever wondered, is there something better out there that is actually tailored specifically to my flock?

Participate in a Proof Pays feeding trial and test our feed against your current feeding practice. Your sheep will show you the results and give you confidence that you are doing what’s right for your animals and operation.

From mineral and supplements to complete feeds, we’ve got every life stage covered. Put your sheep nutrition program to the test and find a solution for you.

We Measure Sheep Performance

  • Body condition score
  • Feed intakes
  • Conception rates
  • % Lamb crop

What’s Involved?

Shortly after sign-up, a Purina representative will be in contact. They will work with you to determine which product would be best to trial, based on your sheep's performance goals.

A few things to know:

  • Your local Purina retailer will work hand-in hand with a Purina specialist
  • During the trial, the Purina specialist will help manage the process and record the data
  • Depending upon the feed selected, it can vary between 28 to 90 days for the feeding portion of the trial.
  • Once complete, the Purina specialist will share an analysis.
  • Results should speak for themselves in healthy, productive animals in good condition.

Sign-up today and a specialist will contact you soon to determine if a feeding trial is right for you.

Sheep Proof Pays Feeding Trial

Trial Sign Up

Put Your Current Goat Nutrition to the Test: Unlock the Potential

At Purina, we are big fans of giving goat producers opportunities to challenge the nutritional status quo. Have you ever wondered, is there something better out there that is actually tailored specifically to my herd?

Participate in a Proof Pays feeding trial and test our feed against your current feeding practice. Your goat will show you the results and give you confidence that you are doing what’s right for your animals and operation.

From minerals and supplements to complete feeds, we’ve got every life stage covered. Put your goat nutrition program to the test and find a solution for you.

We Measure Goat Performance

  • Body condition score
  • Feed intakes
  • Conception rates
  • % Kid crop

What’s Involved?

Shortly after sign-up, a Purina representative will be in contact. They will work with you to determine which product would be best to trial, based on your goat’s performance goals.

A few things to know:

  • Your local Purina retailer will work hand-in hand with a Purina specialist
  • During the trial, the Purina specialist will help manage the process and record the data
  • Depending upon the feed selected, it can vary between 28 to 90 days for the feeding portion of the trial.
  • Once complete, the Purina specialist will share an analysis.
  • Results should speak for themselves in healthy, productive animals in good condition.

Sign-up today and a specialist will contact you soon to determine if a feeding trial is right for you.

Goat Proof Pays Feeding Trial

Trial Sign Up

What is the Feed Greatness® Challenge?

We know you want to do what’s right for your pigs, and choosing the right feed is key to helping them stay healthy and active. The Feed Greatness® Challenge gives you the chance to try Nature’s Match® Sow and Pig Complete for 50 days to see how your pig responds to our complete feed compared to your current feed.

Here’s how the Challenge works:
  1. Fill out the Feed Greatness® Challenge form on this page.
  2. We will send you a buy-one-get-one coupon to redeem at your local retailer.
  3. Download the materials needed.
  4. The day before you start the Challenge, take a “before” photo of your pigs.
  5. For 50 days, monitor your pigs’ growth and behavior, using the materials provided to help.
  6. On the final day of the Challenge, take an “after” photo of your pigs.
  7. Share your experience, including your before and after photos, with us and other pig owners on our Facebook page.
  8.  Enjoy being a pig owner!!

Expect an email from us every 10 days during the Challenge with tips for great pig care and explanations of what to expect.  Many of us grew up raising pigs or raise them now with our families, and we look forward to sharing your experience!
 
We’ll send all the details when you sign up.

How to Contact Purina During Your Feed Greatness® Challenge?

Team Purina® is here to answer any questions that might pop up along your journey. Contact us using any method below:
  • Customer Service Line: (800) 227-8941
  • Customer Service email: pmiweb@landolakes.com
  • Ask the Expert: Contact Us
  • Send us a question on Facebook or talk with your local Purina retailer.

Why Purina?

At Purina, we measure greatness by the animals we feed. It’s what drives our research to maximize the potential of every animal, year in and year out. Because if there’s greatness on the inside, there’s greatness on the outside.

Our expertise is backed by:
  • 90 years of research in animal nutrition
  • 24,000 animal nutrition studies
  • 90+ nutrition scientists, Ph.D. and veterinarians
  • 125 patents approved
  • 235 nutritional solutions for 24 species

No other company matches our legacy and commitment to animal nutrition research.

Sign-Up
Tales of Feeding
Greatness

“I am super ecstatic over my horse’s change in body condition, attitude and health since switching to Purina® Strategy® GX.”

Kelsi White, Horse owner

“I switched him to Purina® Strategy GX and Outlast® gastric support supplement. Since then he started to fill out and hasn’t had colic since!”

Cassie Carrol, Vet Tech & Horse owner

“Switching to Omolene #200®, got her interested in grain again and helped start gaining weight back while we were treating her for ulcers”

Kristin Davies, Horse owner

“Since switching a year ago my hens are laying more and the eggs look much better. The overall health of my flock has never been better.”

Anthony Rice, Flock owner

“Since we switched to Purina, I can see the difference. Sometimes I get 2 eggs in one day from the same hen and I never had that with my other grains.”

Christine Turner, Flock owner