Start strong. Lay strong. Stay strong. 125 Years of Innovation and Still Going Strong

Welcome to the home of Purina® Flock-Tober®. See how Purina is paving the way in flock nutrition.

Start strong. Lay strong. Stay strong. 125 Years of Innovation and Still Going Strong

Welcome to the home of Purina® Flock-Tober®. See how Purina is paving the way in flock nutrition.

It's an extra special Flock-Tober® season

To celebrate 125 years of helping backyard flocks stay strong, we’re giving away limited-edition coop signs with each Purina® poultry feed purchase*.

*Limit one sign per purchase, up to three signs per consumer. Valid on any Purina® poultry complete feeds 10 lbs. or larger, or 2-lb. Farm to Flock™ hen treats. While supplies last.

What does 125 years of innovation look like?

To us, it means having our own backyard coops at our farm, so we can raise chickens just like you. Our backyard coops help us develop feeds and exclusive formulations, like the Oyster Strong® System to help your hens start strong, lay strong and stay strong. Our most recent innovation? The new Purina® Layena®+ Free Range layer feed that includes insect protein to help provide a taste of free range in every bite!

Take the Feed Greatness® Challenge

Ready to try a Flock Strong® layer feed? Sign-up for our feed trial and we’ll send you a $5 coupon for Purina® layer feed with our exclusive Oyster Strong® System.

Get tips as your birds grow

Sign-up for our e-mail program to receive:

  • Helpful Flock Strong® tips for keeping poultry throughout the seasons
  • Insights from our backyard chicken coops on our farm in Missouri
  • First-to-know updates from Team Purina

Find an event: Purina® Flock-Tober® coop signs

For a limited time, receive a coop sign with the purchase of Purina® poultry feed.*

Download guides for raising backyard chickens and backyard ducks

Choose from our two free how-to guides:

Chickendays

What to feed laying hens

For healthy hens and strong shells: Purina® Layena®
For added egg nutrition: Purina® Layena® Plus Omega-3
For organic eggs: Purina® Organic Layer feed  

Transition to a layer feed around week 18, or when the first egg arrives.

Chickendays

What to feed baby chicks

For chicks vaccinated for coccidiosis: Purina® Start & Grow®
For chicks not vaccinated for coccidiosis (or unsure of vaccination status): Purina® Start & Grow® Medicated
For organic chicks: Purina® Organic Starter-Grower

Start chicks strong by choosing one complete starter-grower feed. Keep feeding that same feed until the first egg arrives around week 18.

Chickendays

What to feed ducks

For healthy mixed poultry flocks: Purina® Flock Raiser®
For ducklings from day one through first egg and non-egg-laying adult ducks: Purina® Duck Feed Pellets
Chickendays

What to feed roosters and mixed flocks

For healthy mixed poultry flocks: Purina® Flock Raiser®
Chickendays

What to feed meat birds

For balanced and complete nutrition for growing broiler chickens: Purina® Meat Bird Feed

Flock Strong® articles:

How to raise chickens, ducks and other poultry

As you raise backyard chickens and other poultry, it’s natural to have a few questions. We’re happy to be with you through each step – from baby chicks and ducklings to flock growth and expansion. Below are links to a few of our most popular Flock Strong® articles. Click the links of interest and then come back here to keep reading.

Video library:

Tips for raising backyard chickens, ducks and other poultry

As you grow in the backyard flock community, you’ll become familiar with the term “Chicken TV.” This is a fun phrase for watching the antics of a backyard flock. In the meantime, watch helpful chicken raising videos below – from what to feed roosters to tips on building a chicken coop.

Join the Conversation on Social Media

*Limit one sign per purchase, up to three signs per consumer. Valid on any Purina® poultry complete feeds 10 lbs. or larger, or 2-lb. Farm to Flock™ hen treats. Offer ends 10/31 or while supplies last.
 
  1. “Maternal and child undernutrition: Consequences for adult health and human capital.” U.S. National Library of Medicine. 26 Jan. 2008. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2258311/ Accessed: 21 September 2017.
  2. Leeson, S. and J. D. Summers, 1987. Effect of immature body weight on laying performance. Poultry Sci. 66: 1924-1928. https://academic.oup.com/ps/article-abstract/66/12/1924/1471476/Effect-of-Immature-Body-Weight-on-Laying?redirectedFrom=fulltext. Accessed: 2 October 2017.