Start strong. Lay strong. Stay strong. Be #FlockStrong with Purina

Welcome to the home of Purina® Chick(en) Days! Here, you’ll find everything you need to keep your birds Flock Strong®.

Start strong. Lay strong. Stay strong. Be #FlockStrong with Purina

Welcome to the home of Purina® Chick(en) Days! Here, you’ll find everything you need to keep your birds Flock Strong®.

Start Flock Strong® during Purina® Chick(en) Days

Whether you’re getting your first chicks, adding ducks, geese, turkeys or other poultry or already have the perfect flock, you’ve come to the right place. Keep scrolling to find: Tools for choosing the right chicken feed, where to find baby chicks for sale and helpful tips for raising backyard chickens and more.

What does it mean to be Flock Strong®?

Here’s what to feed chickens and other poultry

You know when you see her. A confident chick(en) strutting her stuff with shiny feathers and consistent egg production. It all starts with complete chicken feed.

Purina® poultry feeds provide all 38 unique nutrients your birds need each day – so they can start strong, lay strong and stay strong. No matter the age or species of poultry you keep, choose a complete feed that provides birds with everything they need.


What to feed baby chicks

For chicks vaccinated for coccidiosis: Purina® Start & Grow®
For chicks not vaccinated for coccidiosis (or unsure of vaccination status): Purina® Start & Grow® Medicated
For organic chicks: Purina® Organic starter-grower.

Start chicks strong by choosing one complete starter-grower feed. Keep feeding that same feed until the first egg arrives around week 18.


What to feed laying hens

For healthy hens and strong shells: Purina® Layena®
For added egg nutrition: Purina® Layena® Plus Omega-3
For organic eggs: Purina® Organic layer feed feed. 

Transition to a layer feed around week 18, or when the first egg arrives.


What to feed ducks

For healthy mixed poultry flocks: Purina® Flock Raiser®
For ducklings from day one through first egg and non-legg-laying adult ducks: Purina® Duck Feed Pellets

What to feed roosters and mixed flocks

For healthy mixed poultry flocks: Purina® Flock Raiser®

What to feed meat birds

For balanced and complete nutrition for growing broiler Chickens: Purina® Meat Bird Feed

Download guides for raising backyard chickens and backyard ducks

Choose from our two free how-to guides:

Get tips as your birds grow

Sign-up for our e-mail program to receive:

  • Helpful Flock Strong® tips for keeping poultry throughout the seasons
  • Insights from our backyard chicken coops on our farm in Missouri
  • First-to-know updates from Team Purina®

Take the Feed Greatness® Challenge

Ready to try a Flock Strong® layer feed? Sign-up for our feed trial and we’ll send you a $5 coupon for Purina® layer feed with our exclusive Oyster Strong® System.

Find an event: How to raise backyard chickens

Learn how to raise backyard chickens by attending a Purina® Flock Talk™ workshop at your local Purina® retailer. At these events, we’ll host hands-on workshops, share useful chicken-raising tips for both beginners and advanced flock raisers and provide fun activities for the whole family.

Flock Strong® articles:

How to raise chickens, ducks and other poultry

As you raise backyard chickens and other poultry, it’s natural to have a few questions. We’re happy to be with you through each step – from baby chicks and ducklings to flock growth and expansion. Below are links to a few of our most popular Flock Strong® articles. Click the links of interest and then come back here to keep reading.

Video library:

Tips for raising backyard chickens, ducks and other poultry

As you grow in the backyard flock community, you’ll become familiar with the term “Chicken TV.” This is a fun phrase for watching the antics of a backyard flock. In the meantime, watch helpful chicken raising videos below – from what to feed roosters to tips on building a chicken coop.

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  1. “Maternal and child undernutrition: Consequences for adult health and human capital.” U.S. National Library of Medicine. 26 Jan. 2008. Accessed: 21 September 2017.
  2. Leeson, S. and J. D. Summers, 1987. Effect of immature body weight on laying performance. Poultry Sci. 66: 1924-1928. Accessed: 2 October 2017.