Start strong. Lay strong. Stay strong. Be #FlockStrong with Purina

Welcome to the home of Purina® Summer Shellebration™! Here, you’ll find everything you need to keep your birds #FlockStrong.

Start strong. Lay strong. Stay strong. Be #FlockStrong with Purina

Welcome to the home of Purina® Summer Shellebration™! Here, you’ll find everything you need to keep your birds #FlockStrong.

Shellebrate strong shells this summer with Purina.

Whether you are collecting your first egg or you’ve raised chickens for several years, you’ve come to the right place. Keep scrolling to find tools for choosing the right layer feed, when to expect your first egg and tips to help your hens lay strong all summer long.

What does it mean to be #FlockStrong?

Here’s what to feed chickens and other poultry

You know when you see her. A confident hen strutting her stuff with shiny feathers and consistent egg production. It all starts with a complete layer feed. Purina® poultry feeds provide all 38 unique nutrients birds need each day – so they can start strong, lay strong and stay strong.

Take the Feed Greatness® Challenge

Ready to try a Flock Strong® layer feed? Sign-up for our feed trial and we’ll send you a $5 coupon for Purina® layer feed with our exclusive Oyster Strong® System.

Get tips as your birds grow

Sign-up for our e-mail program to receive:

  • Helpful Flock Strong® tips for keeping poultry throughout the seasons
  • Insights from our backyard chicken coops on our farm in Missouri
  • First-to-know updates from Team Purina

Find an event: How to raise backyard chickens

Learn how to raise backyard chickens by attending a Purina® Flock Talk™ workshop at your local Purina® retailer. At these events, we’ll host hands-on workshops, share useful chicken-raising tips for both beginners and advanced flock raisers and provide fun activities for the whole family.

Download guides for raising backyard chickens and backyard ducks

Choose from our three free how-to guides:


What to feed laying hens

For healthy hens and strong shells: Purina® Layena®
For added egg nutrition: Purina® Layena® Plus Omega-3
For organic eggs: Purina® Organic Layer feed  

Transition to a layer feed around week 18, or when the first egg arrives.


What to feed baby chicks

For chicks vaccinated for coccidiosis: Purina® Start & Grow®
For chicks not vaccinated for coccidiosis (or unsure of vaccination status): Purina® Start & Grow® Medicated
For organic chicks: Purina® Organic Starter-Grower

Start chicks strong by choosing one complete starter-grower feed. Keep feeding that same feed until the first egg arrives around week 18.


What to feed ducks

For healthy mixed poultry flocks: Purina® Flock Raiser®
For ducklings from day one through first egg and non-egg-laying adult ducks: Purina® Duck Feed Pellets

What to feed roosters and mixed flocks

For healthy mixed poultry flocks: Purina® Flock Raiser®

What to feed meat birds

For balanced and complete nutrition for growing broiler chickens: Purina® Meat Bird Feed

Flock Strong® articles:

How to raise chickens, ducks and other poultry

As you raise backyard chickens and other poultry, it’s natural to have a few questions. We’re happy to be with you through each step – from baby chicks and ducklings to flock growth and expansion. Below are links to a few of our most popular Flock Strong® articles. Click the links of interest and then come back here to keep reading.

Video library:

Tips for raising backyard chickens, ducks and other poultry

As you grow in the backyard flock community, you’ll become familiar with the term “Chicken TV.” This is a fun phrase for watching the antics of a backyard flock. In the meantime, watch helpful chicken raising videos below – from what to feed roosters to tips on building a chicken coop.

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  1. “Maternal and child undernutrition: Consequences for adult health and human capital.” U.S. National Library of Medicine. 26 Jan. 2008. Accessed: 21 September 2017.
  2. Leeson, S. and J. D. Summers, 1987. Effect of immature body weight on laying performance. Poultry Sci. 66: 1924-1928. Accessed: 2 October 2017.