What is Purina® Plus?
Plus is an innovative preconditioning program that combines a complete nutritional foundation, proven health protocols and progressive management to distinguish high-value calves for a sale day advantage.
When should I start thinking about my weaning plan with Purina® Plus?
It is never too early to think about a weaning strategy to help market your cattle. Ideally, you’d reach out to your local Purina dealer at least three months prior to weaning to set up a customized plan that meets all nutrition, vaccination, deworming and management requirements
Which Purina feeds can be used with Purina® Plus?
Plus builds a strong nutritional foundation through starter feeds, including Accuration® Starter Complete
, Precon® Complete
and Stress Care® Supplements
. Once calves complete the starting program, work with your nutritionist to transition to a diet that will bring cattle to market in ideal body condition.
How does the certification process work for Purina® Plus?
Your local Purina dealer will help facilitate the certification process to provide documentation, and Purina®
Plus branded ear tags, helping bolster your calves’ reputation on sale day.
Where are Purina® Plus calves marketed?
Purina dealers and sales representatives will work with local livestock auction barns to market Purina®
Plus cattle. Expect to see Purina®
Plus cattle marketed during special feeder calf sales, allowing both buyers and sellers to leverage the program’s value.
Can Purina® Plus calves be sold with other value-added programs?
Plus was designed to build weaning success through a strong nutritional foundation. So long as all Purina®
Plus nutrition, vaccination, deworming and management requirements are met, you can implement other programs to bring additional value to your calf crop.
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