What is Purina^® Plus?

 Purina^® Plus is an innovative preconditioning program that combines a complete nutritional foundation, proven health protocols and progressive management to distinguish high-value calves for a sale day advantage.

When should I start thinking about my weaning plan with Purina^® Plus?

It is never too early to think about a weaning strategy to help market your cattle. Ideally, you’d reach out to your local Purina dealer at least three months prior to weaning to set up a customized plan that meets all nutrition, vaccination, deworming and management requirements.

Which Purina feeds can be used with Purina^® Plus?

Purina^® Plus builds a strong nutritional foundation through starter feeds, including Accuration^® Starter Complete, Precon^® Complete and Stress Care^® Supplements. Once calves complete the starting program, work with your nutritionist to transition to a diet that will bring cattle to market in ideal body condition.

How does the certification process work for Purina^® Plus? 

Your local Purina dealer will help facilitate the certification process to provide documentation, and Purina^® Plus branded ear tags, helping bolster your calves’ reputation on sale day. 

Where are Purina^® Plus calves marketed?

Purina dealers and sales representatives will work with local livestock auction barns to market Purina^® Plus cattle. Expect to see Purina^® Plus cattle marketed during special feeder calf sales, allowing both buyers and sellers to leverage the program’s value.

Can Purina^® Plus calves be sold with other value-added programs?

Yes, Purina^® Plus was designed to build weaning success through a strong nutritional foundation. So long as all Purina^® Plus nutrition, vaccination, deworming and management requirements are met, you can implement other programs to bring additional value to your calf crop.
 
Visit purinamills.com/purinaplus to learn more about Purina^® Plus.