Building Better CattleTM Purina® Plus Feeder Calf Program

Combining quality nutrition, health protocols and progressive management to help deliver low-risk, high-value calves.

Building Better CattleTMPurina® Plus Feeder Calf Program

Combining quality nutrition, health protocols and progressive management to help deliver low-risk, high-value calves.

Purina® Plus: The Ultimate Preconditioning Package

Purina® Plus helps deliver calves the marketplace wants: calves that received quality nutrition, vaccinations and deworming.1,2,3 Program requirements help set feeder calves up for a healthy future, priming them for performance in the feedyard and on the rail.

Purina® Plus calves are:
  • Preconditioned for 45+ days with highly palatable and research-proven Purina® starter and transition feeds
  • Fed Purina® starters with RX3® Immune Support Technology during the weaning phase
  • Given balanced vitamin and mineral nutrition through Purina® Stress Tubs or Purina® Wind and Rain® mineral with Availa® 4
  • Vaccinated and boosted with:
    • Strains of Clostridium chauvoei, Clostridium septicum, Clostridium novyi, Clostridium sordellii, Clostridium perfringens (Types C & D)
    • Strains of IBR, PI3, BRSV and BVD (Type 1 and 2) through a Modified Live Vaccine
    • Mannheimia haemolytica/Pasteurella multocida
  • Dewormed for internal and external parasites

Producers can select from proven vaccination and deworming protocols, and high-quality nutrition options which complement feed resources.
 

Successful Calves Start with a Solid Nutritional Foundation

A weaning program is only successful if calves go to the feed bunk early and often. Nutrition sets the foundation for weaning success, impacting everything from calf immune function and stress response to long-term performance.

That’s why Purina® Plus is built around a preconditioning program with highly palatable and research-proven Purina® starter and transition feeds. Calves get the nutritional start they need, so preconditioning tools like vaccines and dewormers can work effectively.4

A complete nutritional foundation, comprehensive vaccines and quality dewormers prime Purina® Plus calves to meet their genetic potential from weaning to the rail.
 

Backed by Team Purina and Allies

Purina® Plus is backed by Team Purina’s nutritionists and dealers, along with allied animal health companies and livestock marketers. Their goal? Support producers every step of the way – from enrollment to meeting program requirements – all so calves maximize their potential.

Team Purina is ready to provide support, from program enrollment to marketing calves and troubleshooting problems along the way.

PURINA® PLUS ALLIES

Interested in Purina® Plus Calf Sales? Ready to Enroll? Want to Learn More?

Get started with your local Purina dealer. Or, connect with Beef Cattle Technical Solutions team.

Purina® Starter Feed Lineup

Purina® starter feeds are balanced for nutrients essential to growth and performance, including protein, energy, fat, minerals and vitamins.
 
  1. Derksen, B and Hoppe, K. August 14, 2020. Progressive Cattle Magazine. Linking vaccination and creep feeding practices.
  2. McNeill, J. December 1999. Extension Animal Science, Texas A&M University. Value Added Calves.
  3. Bremer, M. September 2015. University of Nebraska-Lincoln Institute of Agriculture and Natural Resources. UNL Beef. Preconditioning Calves: Can it Add Value?
  4. Wenzel, J. May 2015. New Mexico State University. College of Agricultural, Consumer and Environmental Sciences. Cattle Vaccination and Immunity.