Unlock the Potential

Take the Feed Greatness™ Challenge and find flexible nutrition solutions which work for your cattle.

Feed Greatness™ Challenge:Unlock the Potential

Take the Feed Greatness™ Challenge and find flexible nutrition solutions which work for your cattle.

Put Your Current Nutrition to the Test: Unlock the Potential

At Purina, we’re big fans of giving cattle producers opportunities to challenge the nutritional status quo. If you’ve ever wondered, is there something better out there?

You’re not alone. Thousands of cattle producers just like you have taken a Feed Greatness Challenge in an effort to maximize their feed performance.

Take the challenge and try our feed against your current feeding practice.  Your cattle will show you the results and give you confidence that you’re doing what’s right for your animals and operation.

From mineral and supplements to complete feeds, we’ve got every life stage covered. Put your cattle nutrition program to the test and find a solution which works for you.

We Measure Cattle Performance

  • Average daily gain
  • Body condition score
  • Feed intakes
  • Feed efficiency

What’s Involved?

Shortly after sign-up, a Purina representative will be in contact. They will work with you to determine which product would be best to trial, based on your cattle's performance goals.

A few things to know:
  • Your local Purina dealer will work hand-in hand with a Purina specialist
  • During the trial, the Purina specialist will help manage the process and record the data
  • Depending upon the feed selected, it can take anywhere from 17 to 90 days or more.
  • Once complete, the Purina specialist will share an analysis.
  • Results should speak for themselves in healthy, productive animals in good condition.
Sign-up today and a specialist will contact you soon to determine if a feeding trial is right for you.

Trial Sign-Up

See Results From Other Operations:

Cattle Management Tips

Not quite ready to sign-up for a Feed Greatness Challenge?
Sign-up for our monthly management tips and learn from Purina experts. Each month timely information will be delivered straight to your inbox, full of cattle management tips and ideas. From managing horn flies and grazing tips to supplement selection and everything in between, we’ve got you covered.

Why Purina?

At Purina, we measure greatness by the animals we feed. It’s what drives our research to maximize the potential of every animal year in and year out. Because if there’s greatness on the inside, there’s greatness on the outside. Our expertise is backed by:
  • 90 years of research in animal nutrition
  • 24,000 animal nutrition studies
  • 90+ nutrition scientists, Ph.D. and veterinarians
  • 125 patents approved
  • 235 nutritional solutions for 24 species
No other company matches our legacy and commitment to animal nutrition research.

Right Solution

We’re committed to helping you find the right nutrition for your animals. This is why we offer the Feed Greatness Challenge. Try a product for yourself and your animals will show you the results.
Countless hours have gone into developing the nutrition inside every bag of Purina feed. Giving you confidence in your purchasing decisions.

Our Farm

A 1,200-acre working farm, the Purina Animal Nutrition Center is where we study optimum nutrition for a variety of species, including cattle, horse, dairy, swine, flock and show. It’s where we develop the innovative products our customers feed every day to help unlock the greatest potential in their animals.
We could go on and on about our research capabilities, our Ph.D.s and their expertise, but we’d rather you try Purina for yourself. 

The Results Are In: Purina Success Stories

“The initial results on the Accuration® program were how easily the calves weaned. Within one day those calves were not walking the fence, they were not calling for their mommas. The stress level was extremely low.”

Boyd Reynolds 
Thousand Hills Farm, Athens, Tennessee

“We absolute don’t want to see calves going backward and losing weight during the (weaning) transition period, and getting them eating a complete feed as really helped smooth the transition and help those calves gain weight.”

Robert Reed 
Towering Oaks Farm, Mt. Storm, West Virginia

“Putting a calf off its mom and placing it into the weaning environment is probably the most stress a calf will go through in its life. You need them to eat, gain weight and stay healthy. Purina’s starter products help us accomplish all three things, putting money in our pockets.”

Ernie Brauch 
Lucas Cattle Co.’s Wheatland Ranch, Cross Timbers, Missouri

Disclaimer: These customer stories are about their animals and are provided as an individual’s experience with Purina products and are not a representation of actual results that can be guaranteed. Because of factors outside of Purina Animal Nutrition LLC’s control, individual results to be obtained, including but not limited to: financial performance, animal condition, health or performance cannot be predicted or guaranteed by Purina Animal Nutrition LLC.