Gustavo Cruz, Ph.D.

Gustavo challenges the status quo every day. He has a honed skill to combine data mining and business intelligence. His insights fuel successful growth and strategic change for your herd, the dairy industry and Purina.  

Gustavo is a people person. His day-to-day includes many hours on the phone working with everyone from marketing and finance to plant managers and scientists. From developing mobile apps to evaluating dairy diet formulation, Gustavo is always methodically analyzing every shred of information to better benefit the dairy farmer.

Gustavo hails from São Paulo, Brazil. He received a Ph.D. and post-doc from University of California – Davis in animal biology, specifically researching feeding efficiency, mathematical modelling and fat cell development in dairy and beef cattle.