Raising the Standard
Overhaul your thinking when it comes to dairy-beef cross cattle. These animals can become a profit center in the right market conditions. Grounded in research from Purina, shift the way you manage these calves by filling nutritional gaps to optimize growth and profit.
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Pivotal Opportunity
Dairy-beef crossbreeding can introduce a value-added revenue stream and help meet the needs of a high-demand beef market. Help bolster your income stream with a specialized nutrition protocol.
Partner In Success
As a producer or calf rancher, you know that quality, consistent beef is the result of healthy, well-managed cattle. Starting on day one, Purina can help you plan for success with dairy-beef cross calves.
Critical Nutrition Foundation
Nutrition is the foundational building block to help develop healthy calves that produce high-quality, consistent beef for the food supply chain. We are committed to continue dairy-beef cross nutrition research.
The proactive, proven program
The PrimeStart™ Nutrition Program is a holistic program specifically formulated to support the unique nutritional needs of beef-on-dairy cattle to promote growth and vigor while maximizing profit potential. This program contains the protein necessary for more consistent weight gain and efficient feed conversion. According to Purina research, carcass ultrasounds from 12-week-old calves fed PrimeStart™ showed that feeding a higher plane of nutrition increased muscularity, yielding a larger ribeye area while maintaining appropriate back and rump fat. When you leverage the PrimeStart™ Nutrition Program, the value of this production strategy can be fully realized.
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A first of its kind solution
With record low native beef herd numbers and a growing demand for high-quality beef, beef-on-dairy programs have the opportunity to stabilize the beef supply, if done right. When started, fed and managed in alignment with research-supported guidance, dairy producers can solidify this value-added revenue stream for their operation.
Learn moreYou Can Only Start Them Once
The first weeks of a calf’s life set the bar for a lifetime of productivity. Purina research demonstrates that you can achieve healthy, efficient growth in dairy-beef cross calves when the preweaning phase is at least 8 weeks. Analysis conducted at the Purina Animal Nutrition Center found that feeding high quantities of starter too early in life can damage gut tissue. Therefore, dairy-beef cross calves can benefit from a high plane of nutrition (milk replacer) that prioritizes the muscle gain necessary for beef production along with the right starter feed. This is a cornerstone of the PrimeStart™ dairy-beef cross feeding program and product offering that helps support the production of resilient, consistent, efficient and healthy cattle.
PrimeStart™ Milk Replacer PrimeStart™ Complete Starter FeedDairy-Beef Resources
Learn more about raising the optimal dairy-beef cross calf.
Partner in Success
Connect with a Purina expert to discuss opportunities that can help create added value in your dairy-beef cross nutrition strategy.
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