Rabbit Club of America Program

There are lots of great reasons to join Purina’s Rabbit Club of America. You will receive periodic e-newsletters on how to take better care of your rabbits. And, you can earn premiums and show materials for your club or yourself, all while feeling confident you are giving your rabbit the very best nutrition with Purina® Rabbit products.

Membership Benefits


Membership benefits include:

  • Periodic e-newsletters
  • Proof-of-Purchase Premium Program

But the best reason for becoming a member is that you can earn great rabbit related premiums by collecting Proof-of-Purchase seals from ANY Purina® Rabbit product.  Rabbit Club of America is now open to all individuals -- not just clubs.




Here’s How It Works:

  1. Clip the Proof of Purchase from the bottom right-hand corner of every bag 
      - 50 lb bags are worth 15 points
      - 25 lb bags are worth 10 points
  2. Collect and Save Until You Are Ready to Redeem for a Premium
  3. Download an application and fill out completely
  4. Mail completed application and proof of purchase seals to :

    Rabbit Club of America
    Program Headquarters
    P.O. Box 23781
    Knoxville, TN 37933
UPC- Thumb

All items listed include shipping cost. Do not send cash, personal checks or credit card orders. Purina and its subsidiaries and affiliates are not responsible for lost, stolen or damaged proof of purchase seals and will not replace or refund.

Rabbit Club of America Premiums

Hat 350 points Prize Hat - Thumb
Squeezie Rabbit 90 points Prize Squeezie - Thumb
Purina® Rabbit FREE Bag Coupon 210 points Rabbit Chow Complete - Bag Thumb

The prizes and this program are subject to change and may be terminated at any time without notice. 

Please allow 3 to 4 weeks for processing and mailing. Call Purina Customer Service for more information at 1-800-227-8941.  All proof-of-purchase seals submitted to Rabbit Club of America become the property of Purina and will not be returned.