Purina News

Purina® Omolene® Horse Feed Now Provides Gastric Support

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Purina Animal Nutrition

Arden Hills, Minn. [Sept. 9, 2019] – Textured feeds, like the Purina® Omolene® line, provide wholesome nutrition horse owners love to see. What happens when you take a horse feed legend and make it even better? It becomes legendary.
The time-tested Purina® Omolene® horse feed lineup now contains Outlast® Gastric Support Supplement. This addition to the Omolene® feed line provides gastric support in every meal – something most horses can benefit from.
“Research shows up to 90% of active horses are at risk for experiencing gastric discomfort,” says Anna Pesta, Ph.D. and equine nutritionist for Purina Animal Nutrition. “Adding the Outlast® supplement to Omolene® horse feeds was a logical decision because it allowed us to provide the benefit of daily support of proper gastric pH to a wider variety of horses.
Omolene® feeds provide fuel for performance in any horse, from active pleasure to top equine athletes. This lineup of textured feeds also works well for horses that are picky eaters or who don’t eat pelleted feed, horses needing to gain weight, racehorses and horses with high caloric demands.
Building on the legacy of Omolene® horse feed
Purina Animal Nutrition is marking an exciting milestone: 125 years in business. It all started with an innovative spirit and a belief nutrition could foster excellence in animals, and the families that care for them.
“We challenge convention every day in our work,” says Pesta. “Our team looks forward to sharing new products, and sometimes updating products, when there’s opportunity to fuel greatness. This milestone year is the perfect time to revitalize our oldest horse feed line, Omolene® feed.”
Omolene® feed offers wholesome nutrition that performs, now with the added convenience of gastric support in every bite. It contains simple ingredients horse owners can see.
Exciting updates, exciting new packaging
To showcase this exciting update, all Purina® Omolene® horse feed packaging will have a fresh, new look.
Look for the Outlast® Gastric Support Supplement seal on each of these Purina® Omolene® feeds:
  • 100 Active Pleasure: For horses in light to moderate work.
  • 200 Performance: For horses in competition, broodmares and yearlings.
  • 300 Mare & Foal: For foals, weanlings, yearlings and pregnant or lactating mares fed with foals.
  • 400 Complete Advantage®: For competition horses.
  • 500 Competition: For hard-working and endurance equine athletes.
Ask your local dealer for Purina® Omolene® horse feed or visit purinamills.com/horse-feed.