Purina News

Purina Announces Enhanced Recipe of Flock Raiser Crumbles

Purina Animal Nutrition Logo

Purina Animal Nutrition

Purina Animal Nutrition introduces an enhanced formula of Purina® Flock Raiser® Crumbles. Formulated to meet the needs of meat birds, mixed flocks and show birds, this complete feed now includes prebiotics, probiotics and yeast as well as the extra energy needed for a healthy mixed flock.
“Meat birds, mixed flocks and show birds require different nutrients than birds raised only for egg laying,” says Mikelle Roeder, Ph.D., a flock nutrition expert with Purina Animal Nutrition. “Along with vitamins, minerals and ingredients for immunity, protein is especially important, because it supports healthy plumage, bird growth and contributes to overall meat quality.”
“We recently updated the recipe of Purina® Flock Raiser® Crumbles to help flock raisers provide a balanced, complete feed to their meat birds, show birds, turkeys, ducks and geese,” Roeder adds. “This new formula supports healthy growth so you can best enjoy raising a mixed flock.”
New Purina® Flock Raiser® Crumbles includes:
  • A simple vegetarian recipe made from freshly-ground North American grains
  • Prebiotics, probiotics and yeast to support immune health
  • Extra energy to support healthy plumage, bird growth and meat quality
  • A balance of vitamins and minerals to support bone health and bird growth
Feed Purina® Flock Raiser® Crumbles: to meat birds, ducks and geese as the sole ration from day one; to ducks and geese intended for egg laying from day 1 through week 18 and then transition to a high-calcium complete layer feed for those birds that are laying; to turkeys from week 8 until laying after feeding a gamebird starter feed. Purina Flock Raiser® Crumbles is also formulated and recommended for non-laying adult birds.
“We are proud to introduce the enhanced recipe of Purina® Flock Raiser® Crumbles to our line of premium poultry feeds,” says Jodi Eineichner, backyard flock marketing manager with Purina Animal Nutrition. "Because no backyard flock is the same, our team of flock raisers and researchers continually strives to provide optimal feeds for all birds so flock raisers can best enjoy their happy, healthy flocks.”
The new Purina® Flock Raiser® Crumbles is available through local Purina® retailers. To learn more about backyard flock nutrition, visit www.purinamills.com/chicken-feed or like Purina Poultry on Facebook.