Purina News

Flock raisers celebrate Purina® FLOCK-TOBER™

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Purina Animal Nutrition

Flock raisers across the country are celebrating a new festivity this autumn: Purina® FLOCK-TOBER™. The first nationwide event, happening through Nov. 15, jumpstarts egg laying season with local celebrations, a new layer feed and opportunities to win more than 200 exciting prizes.  
 
Jodi Eineichner, backyard flock marketing manager with Purina Animal Nutrition, says the month-long event was created to celebrate egg laying season.
 
“There are fewer times more special than when our chicks grow into hens and begin laying eggs,” she says. “Purina® FLOCK-TOBER™ builds on the excitement of that first egg with families across the country celebrating the wholesome, nutritious eggs they now produce in their backyards.”
 
Highlights of the first Purina® FLOCK-TOBER™ include:
 
  • New Layer Feed for Strong Shells: As part of the celebration, Purina announced an enhanced formula of Purina® Layena® Premium Poultry Feeds. This new recipe includes Oyster Strong™ System, which provides calcium to hens when they need it most, supporting strong shells and healthy birds.
 
  • Big prizes: Flock enthusiasts can enter the Purina #Flocktober online sweepstakes once per day during Purina® FLOCK-TOBER™. By uploading a backyard flock photo to www.flocktober.com, entrants are eligible to win 1 of more than 200 prizes, including: a tropical vacation to Oyster Bay in St. Maarten; a pearl necklace from Tiffany & Co.; or free layer feed for one year.
 
  • Local celebrations: Feed retailers nationwide are offering special in-store promotions and activities. Local events include limited edition coop signs with designs selected by the Purina Poultry Facebook community. Flock enthusiasts can pick up a free coop sign at participating Purina retailers with the purchase of a layer feed.
 
To participate in Purina® FLOCK-TOBER™, visit your local Purina retailer, go to www.flocktober.com or connect with Purina Poultry on  Facebook or Pinterest.