Purina® Impact® Professional Performance Horse Feed

Purina® Impact® Professional Performance Horse Feed

Help your horses live up to their fullest potential with Purina® Impact® Professional Performance Horse Feed. It delivers premium nutrition optimized for the performance horse, to meet the demands of the equine professional.

Impact® is formulated with only high-quality ingredients that have been proven through years of feedings to support overall horse health and performance – like Outlast® Gastric Support Supplement for gastric health, and controlled starch and sugar formulated with no corn or corn by-products. With over 100 years of expertise, extensive research in equine nutrition, and a dedicated team of Ph.D. Equine Nutritionists, nobody knows more about horse nutrition than Purina. See the difference Impact® Professional Performance can make for your horses.


Features & Benefits

Outlast® Gastric Support Supplement

Uniquely formulated to support gastric health and proper pH

High Quality Protein

From sources with desirable amino acid profiles to support high-performing horses

Vitamin and Mineral Fortification

Specifically designed to meet the needs of broodmares and growing horses

Added Fat and Highly Digestible Fiber Sources

To fuel sustained performance

Controlled Starch and Sugar

Formulated with no corn or corn by-products

Formulated by Ph.D. Equine Nutritionists

With ingredients proven through time and research to support overall horse health


Min / Max
Crude Protein
14.00 %
0.70 %
8.00 %
Crude Fiber
15.00 %
Acid Detergent Fiber (ADF)
22.00 %
Neutral Detergent Fiber (NDF)
36.00 %
Dietary Starch
11.00 %
6.50 %
Calcium (Ca)
1.00 %
Calcium (Ca)
1.50 %
Phosphorus (P)
0.60 %
Copper (Cu)
60.00 PPM
Selenium (Se)
0.60 PPM
Zinc (Zn)
220.00 PPM
Vitamin A
3000 IU/LB
Vitamin E
125 IU/LB

Feeding Directions

  Weight of Horse in Pounds      
  600 800 1000 1200 1400
  Minimum Hay or Equivalent Pasture (lbs/day)*
  7.0 9.5 12.0 14.5 17.0
Lbs/day of Impact® Professional Performance Horse Feed**
Light Work 3.5 4.5 5.75 6.75 7.75
Moderate Work 4.75 6.25 7.75 9.25 10.75
Heavy Work 6.0 7.75 9.75 11.75 13.50
Very Heavy Work 8.75 11.75 14.5 17.25 20.25
*This is the recommended minimum amount of hay to be fed. If feeding more hay, reduce the feeding rate of IMPACT® PRO PERFORMANCE by 1 lb for every additional 2 lbs of hay fed.

** Do not feed less than 0.4 lbs per 100 lbs of body weight per day. If your horse gains too much weight at that minimum feeding rate, then you should replace IMPACT® PRO PERFORMANCE with PURINA® STRATEGY® HEALTHY EDGE or PURINA® ENRICH PLUS® RATION BALANCING FEED.

Feeding recommendations are based on average daily requirements for horses of different body weights. Actual feeding rates required to adequately maintain good condition of individual horses will be affected by individual metabolism and other factors. Therefore, feeding rates may need to be gradually adjusted in some horses according to body condition.
Store in a dry, well-ventilated area protected from rodents and insects. Do not feed moldy or insect infested feed to animals as it may cause illness, performance loss or death. USE ONLY AS DIRECTED.