Feed Greatness® Challenge

The Feed Greatness® Challenge is your first step to enable your horse to reach its fullest potential.

Feed Greatness® Challenge

The Feed Greatness® Challenge is your first step to enable your horse to reach its fullest potential.

Trial Sign Up

Why Purina?

At Purina, we measure greatness by the animals we feed. It’s what drives our research to maximize the potential of every animal, year in and year out. Because if there’s greatness on the inside, there’s greatness on the outside.

Our expertise is backed by:
  • 90 years of research in animal nutrition
  • 24,000 animal nutrition studies
  • 90+ nutrition scientists, Ph.D. and veterinarians
  • 125 patents approved
  • 235 nutritional solutions for 24 species

No other company matches our legacy and commitment to animal nutrition research.

What is the Feed Greatness® Challenge?

Our Feed Greatness® Challenge was designed to help unlock the greatest potential in your horse by choosing Purina®. It takes approximately four bags of feed for one horse for 60 days, so we’ll give you two (2) Buy One Get One (BOGO) coupons for feed (up to $20 off) and materials to guide you through the 60-day trial. Finding the right horse feeding program is paramount to helping your horse perform and feel their best. The Feed Greatness® Challenge provides you the tools, downloadable materials, education and assistance to help you and your horse have a successful experience with Purina®.

Here’s how the Challenge works:
  1. Fill out the Feed Greatness® Challenge form on this page.
  2. We will send you one digital BOGO coupon (up to $20 value) to try a complete feed via email to redeem at your local retailer. (The second BOGO coupon will be emailed at 30 days.)
  3. Talk with your local retailer to determine the proper feed or supplement for your horse based on age, activity level, forage conditions and more. You can also request a Purina weight tape.

You will continue to receive emails guiding you through the 60-day trial.
We’ll be sharing what changes you should expect to see in your horse with tools and relevant educational information along the way.

How to Contact Purina During Your Feed Greatness® Challenge?

Team Purina is standing by to answer any questions you might have and will be by your side along the way. Contact us using any method you feel most comfortable with:

Not Ready for the Feed Greatness® Challenge?

Not quite ready to sign-up for a Feed Greatness® Challenge? No problem.
Sign-up for our monthly management tips and learn from our experts at Team Purina. Each month timely information will be delivered straight to your inbox to help manage your horse(s). From foals to seniors and all stages in between, we’ve got you covered.

*The Feed Greatness Challenge is open to consumers, one trial per 12 months, per household. If you have participated in a trial within the last 12 months, you will receive an email stating when you're next eligible to receive another BOGO coupon.