Feed Greatness® Challenge

The Purina® Feed Greatness® Challenge is your first step to enable your horse to reach its fullest potential.

Feed Greatness® Challenge

The Purina® Feed Greatness® Challenge is your first step to enable your horse to reach its fullest potential.

Trial Sign Up

Is your current nutrition program maximizing your horse’s potential?

The Feed Greatness® Challenge is a 60-day feeding trial that allows you to put our research to the test. And with more than 90% of trial participants that say they will continue feeding Purina after their trial, we feel pretty confident that you’ll see the Purina difference too.

How It Works: 60 Days, Four Simple Steps

It takes approximately four bags of feed for one horse for 60 days, so we will provide you with two (2) Buy One Get One (BOGO) coupons for Purina feed (up to $20 off) and materials to guide you through the 60-day trial.

  1. Sign up for the Feed Greatness® Challenge form on this page.
  2. You will immediately receive the first digital BOGO coupon via email to try a Purina feed (up to $20 value) to redeem at your local retailer. The second BOGO coupon will be emailed at 30 days.
  3. Decide what feed to try:Horse Feed Packaging
  4. Fill out a survey after 60 days. What do you think? Do you see the difference in your horse?

Why Purina

Helping horses reach their full potential takes science + love. At Purina, even with our most established feeds, we keep innovating. We’re dedicated to the scientific method, but it can’t capture the feeling of seeing a horse thrive. It takes science and love, each pulling their weight to help your horse reach its full potential. Put our research to the test.

Our expertise is backed by:
  • 90 years of research in animal nutrition
  • 24,000 animal nutrition studies
  • 90+ nutrition scientists, Ph.D. and veterinarians
  • 125 patents approved
  • 235 nutritional solutions for 24 species

No other company matches our legacy and commitment to animal nutrition research.

How To Contact Purina

Team Purina is standing by to answer questions you might have and will be by your side along the way. Contact us using any method you feel most comfortable with:

*The Feed Greatness Challenge is open to consumers, one trial per 12 months, per household. If you have participated in a trial within the last 12 months, you will receive an email stating when you're next eligible to receive another BOGO coupon.