Raising the Standard

Overhaul your thinking when it comes to dairy-beef cross cattle. These animals can become a profit center in the right market conditions. Grounded in research from Purina, shift the way you manage these calves by filling nutritional gaps to optimize growth and profit.

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Pivotal Opportunity

Dairy-beef crossbreeding can introduce a value-added revenue stream and help meet the needs of a high-demand beef market. Help bolster your income stream with a specialized nutrition protocol.

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Partner In Success

As a producer or calf rancher, you know that quality, consistent beef is the result of healthy, well-managed cattle. Starting on day one, Purina can help you plan for success with dairy-beef cross calves.

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Critical Nutrition Foundation

Nutrition is the foundational building block to help develop healthy calves that produce high-quality, consistent beef for the food supply chain. We are committed to continue dairy-beef cross nutrition research.

The Purina® PrimeStart Advantage

The Proactive, Proven Program

The PrimeStart™ dairy-beef cross feeding program delivers a nutrition program specifically formulated to maximize beef-dairy cross potential and support the unique needs to promote growth, vigor and profit potential. The PrimeStart™ program contains the protein necessary for more consistent weight gains and efficient feed conversion with appropriate frame growth. According to Purina research, carcass ultrasounds at 12 weeks of age showed feeding a higher plane of nutrition increased muscularity via increased ribeye area while maintaining appropriate back and rump fat. When you leverage the PrimeStart™ feeding program, you can take this research to your buyers.  

A First-of-its-Kind Solution

With record low native beef herd numbers and a growing demand for high-quality beef, dairy-beef crossbred programs have the opportunity to stabilize the beef supply, if done right. When started, fed and managed in alignment with research-supported guidance, dairy producers can solidify this value-added revenue stream for their operation.

You Can Only Start Them Once

The first weeks of a calf’s life set the bar for a lifetime of productivity. Purina research demonstrates that you can achieve healthy, efficient growth in dairy-beef cross calves when the preweaning phase is at least 8 weeks. Analysis conducted at the Purina Animal Nutrition Center found that feeding high quantities of starter too early in life can damage gut tissue. Therefore, dairy-beef cross calves can benefit from a high plane of nutrition (milk replacer) that prioritizes the muscle gain necessary for beef production along with the right starter feed. This is a cornerstone of the PrimeStart™ dairy-beef cross feeding program and product offering that helps support the production of resilient, consistent, efficient and healthy cattle.

PrimeStart Milk Replacer PrimeStart Complete Starter Feed

Partner in Success

Connect with a Purina expert to discuss opportunities that can help create added value in your dairy-beef cross nutrition strategy.

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