Feed Greatness Challenge

Welcome to the Purina Feed Greatness® Challenge for backyard flock owners; your first step on the path to feeding greatness.*

Feed Greatness Challenge

Welcome to the Purina Feed Greatness® Challenge for backyard flock owners; your first step on the path to feeding greatness.*

Trial Sign-Up

What is the Feed Greatness® Challenge?

Our Feed Greatness® Challenge was designed to give backyard flock owners an opportunity to try our layer feed for 90 days. Finding the right poultry feeding program for your laying hens is essential as the nutrition is directly connected to their health and happiness. In turn, this provides you and your family with wholesome, nutritious farm fresh eggs. This Challenge is limited to Layena® Pellets or Crumbles, Layena® Plus Omega-3 or Organic Layer feed. (The Feed Greatness Challenge is open to consumers, one trial per 12 months, per household. If you have participated in a trial within the last 12 months, you will not receive a coupons or emails.)

Here’s how the Challenge works:
  1. Fill out the Feed Greatness® Challenge form on this page.
  2. We will send you one digital coupon for $5 off of 2 bags of Layena® Pellets or Crumbles, Layena® Plus Omega-3 or Organic Layer feed to redeem at your local Purina retailer.
  3. Download the materials needed to help you conduct the feeding challenge.
  4. Talk with your local Purina retailer to determine the proper feed for your flock.
  5. Over the next 90 days, monitor your flock’s performance and health, and utilize the provided materials to help guide you.
  6. Take before and after photos and share your journey with us on our Facebook page.
  7. We will send you a survey after 90 days to get your candid feedback on your overall experience.

Expect to hear from us by email every month from when you start the Feed Greatness® Challenge. We’ll be sharing what changes you should expect to see in your flock along with relevant educational information. 90 days will fly by and we will be here every step of the way. Even more information will be provided once you have officially signed up for the Feed Greatness® Challenge.

How to Contact Purina During Your Feed Greatness® Challenge?

Team Purina is standing by to answer any questions you might have and will be by your side along the way. Contact us using any method you feel most comfortable with:

Not Ready for the Feed Greatness® Challenge?

Not quite ready to sign-up for a Feed Greatness® Challenge? No problem.

Sign-up for our monthly management tips to learn from Team Purina and our backyard chickens on our farm in Missouri. Each month, timely information will be delivered straight to your inbox to help manage your flock. From coop design and watering systems to health and nutrition information and craft ideas, we’ve got you covered.

Why Purina?

At Purina, we measure greatness by the animals we feed. It’s what drives our research to maximize the potential of every animal, year in and year out. Because if there’s greatness on the inside, there’s greatness on the outside.

Our expertise is backed by:
  • 90 years of research in animal nutrition
  • 24,000 animal nutrition studies
  • 90+ nutrition scientists, Ph.D. and veterinarians
  • 125 patents approved
  • 235 nutritional solutions for 24 species

No other company matches our legacy and commitment to animal nutrition research.

The Results Are In: Purina Success Stories

"Your feed is amazing! Before switching to your Omega 3 layer crumbles, our egg shells were thin and we even had an egg bound hen (Which was horrible and I totally blame our prior feed!). About a week or two after beginning your feed, our shells were strong! Our chickens looked GOOD and their feathers were shiny and stronger. My husband and I NEVER dreamed a feed could make that much difference! The shells became so strong, our granddaughter could collect the eggs in her little basket and although she would drop one egg onto another, they rarely cracked. THANK YOU"

Deborah M.

"Before taking the Purina® Feed Greatness® Challenge, our flock of 14 were losing feathers regularly (not related to molting), their feathers were dull, and we had many soft shelled eggs. We noticed about 6-8 weeks into the challenge our hens feathers were softer, there were very few to no feathers in the coop and run and the shells are now very hard and the yolk quality seems improved as well. Our hens seem happier too! The challenge may be over, but we are sticking with this feed!"  

Rebecca P.

"Using Purina Chicken feed has increased my flocks production and egg quality that I have not seen before. The eggshells are harder then they were before using Purina. The eggs themselves are better tasting and the yokes are a brighter orange color. Thanks Purina!"

Gene G.

"My neighbors chickens started laying eggs prior to mine. The shells on her eggs were very thin. I was concerned that mine would be too. I received the Purina® Feed Greatness® Challenge and switched my chickens over to Purina crumbles as directed for age and then to the Purina pellets at the time suggested. My hens first eggs were amazing! The shells were strong! Thanks for the challenge Purina. My Chickens are happy and so am I." 

Holly D.
"I tried the Purina® Feed Greatness® Challenge for 3 months and noticed a difference in my small flock. My chickens were just finishing their molt and I think Purina Layena helped them get through it quicker.They are more active, appear healthier, and their egg quality has improved in yokes, shells and quantity. I would advise anyone interested in improving their flock to take the Purina 3 month challenge, they will be glad they did." 

Dennis D.
"First year raising chickens, I was intimidated. I will never forget all these people saying how hard it is to keep them laying during the cold. We live in Wyoming and my girls began laying end of November, just in time for the snow. I did the Purina® Feed Greatness® Challenge and I have 9 hens was able to consistently get 7-8 eggs a day! On a great day we would get all 9!"  

Desarae S.
"I was having a tough time with underweight hens and thin eggshells. I have always used the feed store brand feed and scratch. I decided to try the 90 day Purina® Feed Greatness® Challenge to see if my situation improved. It did! My hens seem to like the Purina food better. Not only did they all gain weight and become more energetic, but my eggs no longer break in my hands! I actually have to crack them! I am sold." 

Starla W.
"The Purina® Layena® pellets helped my girls through their fall molt and gave them the energy needed to endure the several January days and nights below freezing into the teens! We're already getting 4-5 eggs daily from my flock of 8! My girls are happy and that makes me happy!"

Sandra H.
"I went thru a time where I was trying to find the best value for my chicken feed. I tried many brands. I always came back to Purina. Mainly because my flock seemed fuller, healthier and content. I also noticed that their feathers were shinier and fluffy. Me and my flock prefer Purina over all." 

Aimee J.

Disclaimer: These customer stories are about their animals and are provided as an individual’s experience with Purina products and are not a representation of actual results that can be guaranteed. Because of factors outside of Purina Animal Nutrition LLC’s control, individual results to be obtained, including but not limited to: financial performance, animal condition, health or performance cannot be predicted or guaranteed by Purina Animal Nutrition LLC.

* The Feed Greatness Challenge is open to consumers, one trial per 12 months, per household. If you have participated in a trial within the last 12 months, you will not receive a coupons or emails.