UNLOCK OPTIMAL PERFORMANCE WITH PRODUCER-TESTED PURINA® PLUS

A value-added program should do just that, add value. The Purina® Plus program goes even further by setting a foundation to help support optimum health and future success through research-proven nutrition and health strategies.

See if Purina® Plus is a Fit for You

The Purina® Plus Difference

Purina® Plus is one of the first value-added programs to recognize the potential unlocked when quality weaning nutrition is paired with recommended calf health protocols aimed to deliver high-value calves to market.

why purina

A foundation built on nutrition.

A successful weaning program starts with quality nutrition to allow for the value of sound animal health protocols and management practices to later be realized on sale day.  

why purina

Backed by industry leaders.

The Purina® Plus program brings together the most innovative leaders in animal health to help deliver reduced risk, high-value calves to market, aimed to help maximize value for both cow-calf producers and cattle buyers.

why purina

Wean and market calves with flexibility.

Use Purina® Plus resources to tailor a weaning and marketing strategy that works for your farm or ranch. Choose from proven vaccination and deworming protocols and high-quality nutrition programs to drive individual success.

The Purina® Plus Advantage

Performance built on research-proven nutrition.

Weaning with quality nutrition helps set the stage for lifetime performance. Purina® starter feeds include proprietary RX3® Immune Support Technology, which primes calf immune systems to support overall calf health, help reduce treatment costs and help set calves up for a healthy future. A sound foundation built on high-quality nutrition along with sound health protocols combine to help equip calves for optimized growth and performance.

Uniting the top brands in animal health.

Purina paved the way with leaders in animal health, like Boehringer Ingelheim, Elanco, Merck, Zinpro and Zoetis, to establish the requirements for Purina® Plus. As an added benefit, Purina® Plus calves can qualify for additional VAC 45 value-added programs to increase the calf marketing edge for producers.

What Our Allies Say

A program built around your needs and goals.

A one-size-fits-all approach doesn’t work for weaning and marketing calves. That’s why Purina® Plus provides a framework for selecting nutrition, vaccination and deworming options that best fit your management program and complement practices you may already be doing.  

"THERE'S NO COMPARISON"

– DAVEY KARL, KARL FARMS, ST. GENEVIEVE, MO

"It’s amazing to think how much better we’ve done with Purina. By participating in the Purina® Plus program, our calf marketing has gone beyond good to excellent."

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there's no comparison to the Purina Plus Cattle Program

– DAVEY KARL, KARL FARMS, ST. GENEVIEVE, MO

"It’s amazing to think how much better we’ve done with Purina. By participating in the Purina® Plus program, our calf marketing has gone beyond good to excellent."

3 STEPS TO MAXIMIZE THE PROFIT POTENTIAL OF YOUR CALVES

Participation in Purina® Plus takes three easy management steps

Purina Plus Program Requirements
Purina Plus Program Requirements

Requirements to join the program

1

Feed Purina® starters with RX3® Immune Support Technology

for 21 days post-weaning, then transition to a nutritionist-recommended diet for a minimum of 45 days prior to sale. Work with your local Purina® dealer to determine the best weaning nutrition to meet your performance goals. 

2

Vaccinate with approved products*:

- 2 doses of Clostridium chauvoei, septicum, novyi, sordellii, perfringens (Types C & D)  
- 2 doses of IBR, PI3, BRSV, and BVD Type 1 and 2 
   -Both must be administered as a modified live vaccine  
- 1 dose of Mannheimia haemolytica/Pasteurella multocida 
   -May be administered with a combination viral or clostridial vaccination 

3

Deworm for internal and external parasites

With program-approved dewormers. 

CONTINUE THE CONVERSATION

Connect with your local Purina® dealer or talk to our Beef Cattle Technical Solutions team to get started.

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Weaning and Preconditioning Resources

Get more information to incorporate into your weaning and preconditioning plans.

1 Summary of Purina studies CG131, CG153, CG165 CG171 and PMI studies at University of Minnesota and North Dakota State University. 
*In collaboration with and with support from your local veterinarian