Take The Guesswork Out Of Buying Calves

Reduce your risk by purchasing consistent calves backed with industry-leading nutrition and health protocols.

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The Purina® Plus Advantage

Purina® Plus is one of the first national value-added program that combines a complete nutritional foundation, proven health protocols and progressive management to distinguish low-risk calves primed to perform in the next phase of production.

Nutrition Builds the Foundation

Quality nutrition provides a footing for sound animal health protocols and management practices you’ll recognize on sale day and beyond.

Set a Higher Standard

Calves are set up for a smooth transition to the next phase of production with nutrition, vaccinations, deworming and 45-plus days weaned that exceed industry standards.

Reputation for Quality

Backed by more than 125 years of animal nutrition expertise and supported by industry-leading animal health brands.

Preconditioned to Perform

Calves enrolled in the Purina® Plus value-added program must be managed according to the following proven management steps:

  1. Fed Purina® starters with RX3® Immune Support Technology at weaning initiation and continue weaning process on a nutritionist-recommended diet for a minimum of 45 days prior to sale
  2. Vaccinated and boost with:
    • (2) doses of viral vaccines
    • (2) doses of Clostridial vaccines
    • (1) dose of a Pasteurella vaccine
  3. Dewormed for internal and external parasites with oral, injectable or topical parasite control products.

Contact a Purina® Plus Specialist to Learn More

Immune Support from Purina® Starter Feeds

All Purina® starter feeds featured in the Purina® Plus value-added program include RX3® Immune Support Technology to optimize immune function and glucose production. Calves fed Purina® starters have the nutritional foundation to handle stress and address health challenges1, increasing the opportunity to perform with a decreased chance of health risks.

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1 Summary of Purina studies CG131, CG153, CG165 CG171 and PMI studies at University of Minnesota and North Dakota State University.