Purina® Omolene® #100 Active Pleasure Horse Feed

Purina® Omolene® #100 Active Pleasure Horse Feed

Feed your horse wholesome nutrition that performs, with gastric support. Purina® Omolene® 100 Active Pleasure horse feed is for horses in light to moderate work. This horse feed is formulated with Outlast® technology to support gastric health and proper pH. With whole grain nutrition this feed provides your horse steady energy from ingredients you can see. Purina® Omolene® 100 Active Pleasure horse feed is highly palatable and is a natural source of antioxidants, phytonutrients, and prebiotic fibers. Feed with full confidence knowing only the best innovations proven in performance earn their place in Purina® Omolene® horse feeds.

Features & Benefits

Whole Grain Nutrition

Provides steady energy from ingredients you can see

Outlast® Gastric Support

Scientifically shown to support gastric health and comfort and proper pH even through the stress of travel and competition

Exceptional Palatability & Shine

From a proprietary blend of vegetable oil & molasses

Natural Antioxidants

Source of antioxidants, phytonutrients and prebiotic fibers

Balanced Nutrition

Designed to be fed with hay and/or pasture, this formula provides 100% of the required vitamins and minerals when fed as directed.*
*When fed as directed, with free-choice or added salt, based on Nutrient Requirements of Horses. Sixth Revised Edition – 2007, published by the National Research Council.

Innovation Built on 100 Years of Scientific Research & Equine Expertise

It took more than 100 years of industry-leading research and innovation to build today's Purina® Omolene® horse feed lineup.


Min / Max
Crude Protein
10.00 %
0.60 %
4.50 %
Crude Fiber
10.00 %
Acid Detergent Fiber (ADF)
13.00 %
Neutral Detergent Fiber (NDF)
28.00 %
Calcium (Ca)
0.80 %
Calcium (Ca)
1.30 %
Phosphorus (P)
0.45 %
Copper (Cu)
35.00 PPM
Selenium (Se)
0.60 PPM
Zinc (Zn)
140 PPM
Vitamin A
3000 IU/LB
Vitamin E
100 IU/LB

Feeding Directions

FEEDING DIRECTIONS WITH HAY OR PASTURE:  Start with the amounts of Omolene® 100 Pleasure given for the weight and lifestyle of the horse. After observing the horse for a period of time, the amount fed may be gradually increased or decreased to obtain the desired body condition and weight.
For feeding directions outside the ranges addressed in these feeding charts, please contact your local Purina® retailer or Purina Customer Service at 800-227-8941.
| Weight of Horse (in Pounds)
Lifestyle 800 1,000 1,200
Minimum Hay or Equivalent Pasture* (lbs/day) 9.50 12.00 14.50
Omolene® 100 Active Pleasure Horse Feed (lbs/day)
Maintenance or Light Work** 3.00 3.50 4.25
Moderate Work** 3.50 4.50 5.25

*This is the recommended minimum amount of hay to be fed. If feeding more hay, you may reduce the feeding rate of Omolene® 100 needed to maintain appropriate body condition.
**To meet nutrient requirements, do not feed less than 0.3 lbs per 100 lbs of body weight per day (3 lbs per 1000-lb horse). If your horse gains too much weight at that minimum feeding rate, replace Omolene® 100 with Purina® ENRICH PLUS® Ration Balancing Horse Feed. 
Changing To
  • Make the feed change gradually over a period of 7 to 10 days.
  • Mix the new feed with the old, gradually increasing the amount of the new feed while decreasing an equal amount of the old.
  • Changes in the rate of feeding should not exceed 1 pound per day for each horse.
Store in a dry, well-ventilated area protected from rodents and insects. Do not feed moldy or insect-infested feed to animals as it may cause illness, performance loss or death.  Feeding added selenium resulting in total diet levels in excess of 0.3 ppm is prohibited.
  1. Feeding rates will vary with size, age, temperament, health status, forage quality, climate and activity level. Feed at regular times, at least twice daily. Do not feed more than 0.5 lbs/100 lbs of body weight per meal. Do not feed free-choice. Prevent rapid eating by the horse of any feedstuff.
  2. Reduce and/or delay feeding a horse which is hot, excited or showing pain, has fever or diarrhea.  Consult your veterinarian if any problems arise.
  3. Always feed a minimum of 1.0 to 1.2 lbs per 100 lbs of body weight of good quality, clean hay or the equivalent in pasture.
  4. Any feed changes should be made gradually over a period of 7 to 10 days. Changes in the rate of feeding should not exceed 1.0 lb per day for each horse.
  5. Provide fresh, clean water at all times. Provide your horse with access to salt. Consult with your veterinarian regularly and maintain a routine dental, parasite control and health care program for your horse.