‘ANIMAL EXPERIENCE’ PET EXPO DEBUTS SEPTEMBER 28-30 IN FT. WORTH
Ownership Promotional Event Organized by Purina Mills

A new and innovative pet expo designed to promote the benefits and techniques of responsible animal ownership to the general public will be unveiled September 28–30, 2001 at the Historic Stockyards in Ft. Worth, Texas. Called ‘Animal Experience,’ this special event will create a continuing educational program for both animal care professionals and animal enthusiasts that is both informative and entertaining.

Purina Mills’ Companion Animal Group is working with Integrated Marketing Group in organizing this event. Animal Experience will feature educational seminars, integrated workshops, a trade show exhibition with 50+ commercial exhibitors and social events designed to be fun and entertaining.

Additional activities at Animal Experience will include a petting zoo, milking parlor and the PMI Pet Parade.

This pet expo will offer families abundant opportunities to feed, touch and learn about animals and how to be better caretakers of their pets. The event will be supported by a total marketing campaign including direct mail, trade advertising, in-store promotions, electronic media and public relations.

"Event marketing is an excellent way for Purina Mills to reach our target market segments, which in this case includes both the general public and animal care professionals," said Leigh Ann Higgins of Purina Mills. "Animal Experience is the largest event of its kind, and could serve as a springboard for producing similar events in other parts of the country in the future."

Integrated Marketing Group is seeking additional corporate sponsors for Animal Experience. To date, these sponsors include PMI Nutrition, Stockyards Station, Oster Professional products and others.

Purina Mills is America’s leader in animal nutrition products. Based in St. Louis, Missouri, the Company has 49 plants and approximately 2500 employees nationwide. Purina Mills is permitted under a perpetual, royalty-free license agreement from Ralston Purina Company to use the trademarks "Purina" and the nine-square Checkerboard logo. Purina Mills is not affiliated with Ralston Purina Company, which distributes Purina Dog Chow brand and Purina Cat Chow brand pet foods.

Return to Purina Mills News